There has been a noticeable rise in the popularity of YouTube VR, providing an engaging virtual reality experience for its users.
A forecast by McKinsey implies a promising future for metaverse technologies, such as YouTube VR, with a potential market size of $5 trillion by 2030.
The YouTube VR app is accessible across various devices, including VR headsets, desktops, and phones.
Apart from offering unique content viewing experiences, YouTube VR also includes features like 360° videos and improved accessibility.
Social commerce, especially on YouTube, is expected to flourish in 2023, as it is one of the rapidly growing segments of e-commerce with a potential value of $1.2 trillion by 2025 (Accenture study).
A collaboration between Shopify and YouTube sets the stage for exploiting the thriving social selling market, which may open up vast opportunities for brands in their e-commerce strategies.
Ways for leveraging social commerce on YouTube include ad targeting, influencer marketing, short-form videos with product links, and experimenting with live streaming.
YouTube Shorts, short-form videos under 60 seconds, are trending on the platform.
The feature, which started in India in 2020, has expanded to over 100 countries and YouTube's $100 million Shorts Fund has incentivized content creators, enhancing its popularity.
YouTube Shorts' popularity also owes to the simplicity of creating them - they can be created using just a phone with features such as speed adjustment, filters, captions, etc.
To effectively use this feature, creators can use all the features provided, explore different genres, and promote existing videos as Shorts.
Vlogging involves content creators sharing their daily experiences and activities through videos, which has gained popularity due to the rise of social media influencers.
Successful vloggers such as Marques Brownlee, Casey Neistat, and Alfie Deyes have helped enhance the demand for this content form.
Businesses can leverage vlogging as a marketing tool by partnering with vloggers, creating engaging content, using social media, and offering giveaways and contests.
UGC has continued to thrive in the era of social media, with a Nielsen report suggesting that 92% of customers prefer reviews and recommendations from users over known brands.
Brands can maximize UGC on YouTube by hosting competitions that focus on UGC, integrating UGC into their videos, asking for feedback, and promoting UGC across all platforms.
It's also a benefit to brands to push a human element over a corporate one. Having a consistent face (or faces) that represent the content helps give that UCG touch at scale.
"How-to" videos, tutorials designed to teach viewers a particular skill or concept, remain a popular trend on YouTube.
The increasing demand for such videos opens up opportunities for content creators to make engaging content that is short, simple, and well-structured.
Promoting viewer participation and effectively promoting videos can lead to a loyal audience and ensure the success of "how-to" videos.
Whether you're passionate about sharing your expertise, showcasing your business, or simply expressing yourself, the exciting world of online content beckons with boundless potential.
Within these upcoming volumes of Mastering the YouTube Machine you'll find a wealth of insights designed to not only kickstart your YouTube journey but also to provide you with the essential knowledge necessary to make fantastic videos. From getting your channel set up correctly to the technical intricacies of video production, this guide is your one stop shop for getting you started in the world of video.
The essential knowledge to get your YouTube journey off to a successful start:
Including creating a Google account and customising your channel's appearance.
What should your channel be about, and how do you identify your audience?
Learn about the various types of YouTube content and how to utilise it.
Learn the best formats, sizes, and aspect ratios for different types of videos, as well as the essential gear you need to succeed.
Mastering the process of uploading and optimising your videos.
Designed for creators and businesses who are ready to step up their YouTube game:
Distinguishing what you want to achieve as a creator or a company.
Exploring money-making options like ad revenue, affiliate marketing, and sponsored content. Navigating collaborations and partnerships to boost your channel's reach and engagement.
Upgrading your gear for improved production quality
Building and maintaining a following through viewer engagement and consistent scheduling.
Cross-promoting your content across different social media platforms.
For YouTubers seeking to push their potential to the limit with advanced strategies:
Advanced video and channel optimisation and growth strategies.
Maximise your monetisation and income diversity.
Expanding your brand into a household name.
Practical tools, templates, and checklists to help you develop.
